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Research indicates that consumers are using herb afternoon afternoon tea alternate tea tea harvests because of their health benefit. ground on this fact, our firm has developed a sunrise(prenominal) product herbal tea tea suitable for the elderly. This selling plan identifies our firms merchandising objectives and how to welcome them within our worry environment. I. Overall merchandising objectives Our firm seeks to a) bulge as a leading provider of herbal tea b) Sell its products that meet the needs of the target population. c) Develop conjure up plans that promote sales of the product. II. Specific selling objectives Based on the above marketing strategies, our firm has formulated other alter marketing strategies. As identified by Shimp (2008), detail marketing goals are vital in achieving overall marketing objectives. Our circumstantial marketing objectives are: a) Deve lop a popular diddley of herbal tea that ordain become the favorite herbal tea solution within tierce months. b) Carry let on an online research in New York for a month on the health needs of the elderly and in state to notice the ingredients of the tea. c) Research for local media solutions and create effective advertisements that will get thrice a week for a goal of three weeks III.

Marketing strategies The role of an effective marketing system cannot be underestimated. According to Pinson (2008), an effective marketing strategy is indwelling in creating a competitive edg e by a business in a given market. With our ! firms aiming to achieve the adumbrate marketing goals, there following marketing strategies were developed and quick to be implemented once the herbal tea has been developed. a) The new herbal tea will be packed in tea bags that resemble other tea products in the market. In addition, the herbal tea will be finely grounded and place in well labeled labeled boxes bearing the guideword brawny tea, b) The distribution of our herbal...If you want to get a sufficient essay, order it on our website: OrderCustomPaper.com

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