Management

A global merchandising visit can be defined as a comprehensive, systematic and periodic turn of a companys or business units merchandising environment,objectives, strategies, programs, policies and activities, which is conducted with the objective of identifying live and potential problems and opportunities and recommending a plan of action to improve a companys marketing performance. The global marketing analyse is a rotating tool for evaluating and improving a companys global marketing operations. The audit is an make out to assess effectiveness and efficiency of marketing strategies, practices, policies and procedures vis-a-vis the firms opportunities , objectives and resources. A in full marketing audit has ii staple fibre characteristics. The offset is that it is formal and systematic. Asking questions at random as they go along to the questioner whitethorn come up with useful insights, unless this is not a marketing audit. The effectiveness of an audit normall y increases to the extent that it involves a sequence of installly diagnostic step as is the case in the conduct of a semipublic accounting audit. The second characteristic of a marketing audit is that it is conducted periodically. Most companies in trouble are healthful on their way to disaster before the trouble is amply apparent.

It is accordingly important that the audit be conducted periodically and that this should embarrass tear down periods when there are apparent problems or difficulties inherent in the companys operations. The audit may be commodious or it may be a narrowly rivet assessment. A full marketing audit is comprehensive. It re! views the companys marketing environment, competition, objectives, strategies, organization, system, procedures, and practices in every field of operations of the marketing mix including product, pricing, distribution, communications, client service and research schema and policy. There are two types of audit:-independent and internal. An independent marketing audit is conducted by psyche who is free from...If you want to flap a full essay, order it on our website: OrderCustomPaper.com

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