Marketing

CUSTOMER PROFITABILITY AND CRM AT RBC FINANCIAL grouping accusative: To understand the node profitability by the Customer lifemagazine time measure estimation and suggest strategies whether to drip or retain customers based on their life time comfort chore: * To bring to puther each(prenominal) view of contacts and modify the boilersuit system and offer interaction with each customers. * To drop by the wayside its in the flesh(predicate) Bankers to get their contacts all in one frame * For effective trade strategies, it was necessary that the following is done * Customers give tongue to the most important value to them was intimacy, encompassing spirits of trust, reassurance, a feeling that the bank knows and understands them and their needs.

SITUATION analytic thinking: 20% customers accounted for nose candy% profit * A customers made the most profit * B customers made some profit * C customers broke pull down or lost money ANALYSIS: To estimate the customer LTV by 2 methods The first method involves determining all the cash flows evaluate to get the present value of the upcoming cash flows The foster method is all about estimating it by considering a peculiar(prenominal) product that can be obtained for sale ASSUMPTIONS shed out rate: 8% Products available: Credit shake and both Attrition rate: 5% METHOD 1: Age| Cash Flow| Discount | Probability of acquiring the final cash| Present Value | 23| -90| 100.00%| 100.00%| -90.00| 24| -90| 92.59%| 95.00%| -79.17| 25| -90| 85.73%| 90.25%| -69.64| 26| -90| 79 .38%| 85.74%| -61.26| 27| -90| 73.50%| 81.! 45%| -53.88| 28| -90| 68.06%| 77.38%| -47.40| 29| -90| 63.02%| 73.51%| -41.69| 30| -90| 58.35%| 69.83%| -36.67| 31| -90| 54.03%| 66.34%| -32.26| 32| -90| 50.02%| 63.02%| -28.38| 33| -90| 46.32%| 59.87%| -24.96| 34| -90| 42.89%| 56.88%| -21.96| 35| -90| 39.71%| 54.04%| -19.31| 36| 350| 36.77%| 51.33%| 66.06| 37| 350| 34.05%| 48.77%| 58.11| 38| 350|...If you want to get a replete(p) essay, order it on our website: OrderCustomPaper.com

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