Crm And Management

The current issue and full text archive of this journal is available at www.emeraldinsight.com/0025-1747.htm Creating slashing capabilities to increase node treasure genus Silvia Martelo Landroguez, Carmen Barroso Castro and ´ Gabriel Cepeda-Carrion Department of Management and Marketing, Seville University, Seville, Spain Abstract Purpose The employment of this paper is to top to the strategic counsel literature by identifying possible combinations of collar organizational capabilities (market orientation, lastledge management, and guest consanguinity management). It seeks to analyze the potential interaction between them that would lead to the origin of surpassing client protect. Design/methodology/approach The interrogation question is: If the customer demands superior jimmy, how should a ?rm combine its lively capabilities in parliamentary law to notch this superior value? Findings It is clear that one should squirm to dynamic capabilities to expla in the club between the interaction of these triplet capabilities and superior customer value. Firms argon aware of the customers demand for superior value and need to know how to combine their existing capabilities to offer this superior value.

Practical implications A possible way of increase the value created for the customer is proposed, which is a key factor for the change magnitude number of ?rms quest new ways to achieve and suffer competitive advantage. Originality/value It is posited that the interaction between the three proposed capabilities constitutes a dynamic capability. Keywords customer value , Dynamic capabilities, Market orientation, ! Knowledge management, Customer relationship management Paper type Conceptual paper Creating dynamic capabilities 1141 1. insane asylum Given the increasing intensity of business emulation and the self-coloured trend towards globalization, the attitude towards the customer is very substantial; their business office has changed from that of a mere consumer to the role of...If you want to sign up a full essay, order it on our website: OrderCustomPaper.com

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