The Rise of Pop Up Food Outlet Essays - Food And Drink, Free Essays

The Rise of Pop Up Food Outlet Essays - Food And Drink, Free Essays The Rise of Pop Up Food Outlet When you are walking around the corner to go to your favorite spot with friends or family, suddenly you see a restaurant that you never seen before, everything is new and fresh. Trying out a restaurant like this most likely would be you r choice. Nowadays, these food outlets are popping up everywhere and bringing the food industries a new trend. Pop up food outlet actually have appeared in food industry for a long time. Back in 1960s, it was known as supper clubs which was also a fashionable trend of dining at that time. As its name, pop up restaurant often occur in unexpected place for a limited time. Pop up restaurant sometimes not only open just for business, it serve s many purposes to attract customers ' attention, such as charity events and showcasing of chefs. In 2014, the number of food and drink events on the Eventbrite platform increased by 47% compared to the previous year, the fastest growing trend was the pop-up dining experience (82% growth) . The trend of pop up food outlet have become a hit, however, behind the hit, there are different aspects of factors pushing it to the top. First of all, one of the biggest factors of the big hit of pop up food is the social medias. Companies and business in dividuals started to realize the importance of social media in the society and have tries to use them as a method of advertising and popularize. Apparently, it succeed . For restaurant like pop up food outlet, because of it s freshness, the " experiential diners " will become the influencer of their social zones. The society now is becoming a sharing society ' , when people have something new that not so many people have had, they want to share it to others . B usiness owners just need to manage a social media account, and put up signs in the restaurant saying Follow us on Instagram Facebook! ' . A not unfamiliar example would be Doughnut Time. It is a food shop just started in 2015 which focusing on making fresh and adoring doughnut products and it usually has a food truck as its store. Ever since it came out , it becomes a hit so fast and people are trying to find the food tru ck and standing in the queue so long just for some doughnut s . Doughnut Time founder Damian Griffiths said, " We ' ve got the benefit of social media, where Doughnut Time alone has around 100,000 followers ad we receive feedback instantaneously. " On the food trucks, you can always see signs of their social media accounts. After people buying those amazing-looking doughnuts, they will take a nice photo and p ost it with a hashtag or a tag. As social media becoming an indispensable part of people's lives, pop-ups steps into the society by variety of social avenues. Pop up restaurant is not only loved by customers, but also business owner because of its appropriate scale. Pop up restaurants always are just made up of a small but opened kitchen, a few tables and some simple decorations. It is the best choice for young chefs or people just started to touch this industry because you don't need a large amount of investment on the hardware' for a pop up restaurant, since it's not a long term investment. Also, for young chefs that are dreaming to have an own restaurant, a pop up restaurant is a good pathway for them to test out their recipes, menus and concepts of the restaurant. Because pop-ups often are exclusive for a short time, and their food is rare or unusual, customers are willing to pay a premium for their dinning experience. In this way, chefs and owners can get economically advantages from them. Pop up food outlet becomes a hot business form because of its economical advantages which are its affordability and higher check average. "The great thing about pop-ups that we find all across the board whether it's a pop-up store, pop-up restaurant or event is that they have this fear of missing out' quality to