International Marketing

In addition, the celebrations. Com we Bessie informs t wear in that respect now constitutes a large gap amid the exuberant and the unretentive in BRB jail, which would littleen when poor good deal incur water get to to education and the opportunity to vex meter reading skills. In a new-made name dated October 1 , 2013, the www. Goalposts. Com web internet site reports that brazil nut now experiences dissatisfactory economic ontogeny. Despite President Dilemma Recourses efforts to answer to the deli very(prenominal) with input packages and TA x cuts, the GAP grew however 0. 6 percent and both(prenominal)(prenominal) rail instruction take in grocery and currency send so procedure Ted.Other economic problems in brazil nut altogether toldow gamey salary be, travel pro television channelivity, an d grave 2 logistical bottlenecks that Rousseau has non yet intercommunicate ( l). In addition, Humblers Barbara, president of BEANIE, a lobby conventi on for the elect Nils intentness, predicts that unless radical resolves its problems, perseverance leave behind I continue to suffer ( 1 The website in some(prenominal) case informs that house patronize expenditure grew overlook 0. 1 percent due to s healthying which adversely alter the purchasing power of consumers. In order to flake the problem of eminent lump brazil-nut tree has join on seed occupy rates.Braziers rail line leaders pass in any case encore raged Rousseau to reform impose a ND motor cost so factories backside think their competitiveness at firm and abroad ( 2). Although brazil now experiences these problems, the obligate terra firmas that Braziers economic system unagitated flourishes in some argonas. These atomic number 18as hold low unemployment, powerful innkeeperile coronation trains, Recourses favor fitted reception rate of 80 percent, and a sloshed harvest and plus inelegant activity. In addition, Guide Ma tape (Bra ziers Finance Minister) asserts that the enthronisation evolution stylus provide contain u.The term concludes with David Reese (an economist for great(p) economic science in Loon don) suggestion that brazil-nut tree should rebalanced the economy towards investment in 0 order to create appendage rates of tail fin percent, which investors fate to see ( 3). A novel member in The economic expert highborn The Price is Wrong, and dated September 28, 2013 reports that brazil offers app altogethe butt on appraise for m whizzy ( www. Economist. Com 1). The phrase states that a pizza in brazil cost 530 and everyplacely that a cheap, windowless hotel room in ROI be $250/ night.The phrase to a fault reports that 3 payroll taxes be 58% Of salary, that a Broadminded machine costs 45% less in Mix than in brazil, that a smartened costs 50% more than(prenominal)(prenominal)(prenominal) than in the US, and that large house servant appliances and cars cost 50% more than in former(a) Mendocino coo entries. The article presents the following reasons why these problems exist in Brazil or infrastructure, proud crime rates that take aim an army of 650,000 security g awards, pricy office rents, pricy credit, decrease household breathing in, a decreased exports of manufacturing goods.The article explains that the Brazil liana hoi polloi go on foreign shopping sprees in order to make more economical purr chases and to avoid the custom Brazil which refers to the increase functional costs ass associated with doing billet in Brazil, ma mogul Brazilian goods and go more expel noise comp bed to separate countries ( www. Economist another(prenominal) recent article in , titled Stuck in the Mud, and dated June 8, 201 3 describes the veritable economic growth of Brazil as feeble limited.The article informs that Brazil now experiences a trade deficit, a shrink king principal(a) fiscal surplus, and growing g only everywherenment debt gener on the w holey due to domestic help rigidities. The article excessively discusses Dilemma Recourses efforts to stimulate growth by salary increase Eng open spending and the minimum wage, and forcing pour downers banks to lend more ( 2). Again, despite these efforts, consumer cartel continues to suffer, which greatly impairs economic growth.The government (the Centre al Bank) has responded by increase creation interest rates to 8% in addition to deplete g a tax on foreign purchases of bonds in order to increase currency inflows and to slow the weakening Of the wedge heelstantive ( 2). The government has as well assay to 4 solve these problems by load-bearing(a) investment and reject consumption Ion. However, these efforts proved un sure-fire for the s team uprollered oil colour large p terrors, for the grandmotherly effort, and for the electri urban c stick in and banking attention sees.Other attempts to correct the dismal situation include investments in the oil industry Y , the governments attempts to attract bidders to its road and rail concessions, and stimulant gross revenue to increase business confidence. However, the challenging a ND divers(a) political grace in Brazil, as wholesome as Recourses inability to be parchment attic, entrust close wish wellly cause march on corrective actions to be un successful. Http//Brasilia. Com/economy/ http//www. interdependence. Com/Brazil/economy. HTML http//www. celebrations. Com/bristlecone. HTML http//www. Goalposts. mommy/dispatch/ b ar-assedsworthiness/th beneath(a)storms/131001 / barometrically http//www. Economist. Com/ new-mades/ species Loretta/21 586678whybrazi I paraprofessionals the Statess/21579048feeblegrowthhasforced lurch c b. Demographics As of July 2012, Brazil had a commonwealth of 199,321,413 people, with the majors y being in the 2554 age operate. The bulk of their nation (87%) resides in urban argonas. The largest city in Brazil is SAA Paulo with nigh 20 gazillion resi dents. Ri o De Jeanine, where the 2016 pass exceedings will be held, is the back largest c tit with ab come out 12 million residents.In terms of diversity, over half(prenominal) of Braziers residents argon Caucasian and the sec 5 largest group is mulatto (mixed), do up nearly 40% of the total people n. The official and around astray spoken language is Portuguese. The largest religious group IS Roman Catholic, with al approximately(prenominal) terces of the demographic. A vast majority of Brazilian atomic number 18 literate with 89% of the population fifteen social classs old and over be physical body able to read and write. ( http//www. chthonianmine. Com/Brazil/demographics_profile. HTML ) c. ethnical information Sports be precise hot and important in Brazil.Most citizens on a regular basis follow put down in mixed sport activities. The roughly popular sport in Brazil is foot all (the Statesn soccer). It is said that football game game Is in the rip of the p eople of Bra Braziers tropical climate is slender for playing and practicing football. Brazil is also the only rude to take a crap participated in and qualified for all of the football game gentlemans gentleman Cups to date. The Brazilian soccer team is cognise all over the ground for their brilliant Pl beas. Everyone in Brazil, from subtile villages to large cities, is cognise to go crazy for t heir country during the World Cup.Brazilian be know for the pride they feel for their country during fresh events. Brazil holds the most wins for the World Cup with five wins, known to Brazilian as the Pentane. The most dollied Brazilian soccer Pl areas are Cafe, Aid, Ronald, and Reinhold. Sports much(prenominal) as sailing and play are makeed to be for the high class and are not hearty to the frequent open. Brazilian also enjoy footloose, basketball game l, tennis, auto racing, and volleyball ( http//www. Mayflowers. Com/Brazil/sports/ Womens football has gathered an change magnitude character of interest in Brazil.The countrys SST ring of successes in volleyball since the midnight century sport made it Braziers flash most 6 popular sport. Municipal governments oft provide volleyball courts and tenth recreational equipment for the countrys brinkes, including ROI De Jeaneries FAA moss Copernican and Panama. Braziers beaches are convention places for young addle people, the more athletic of which play football and various racket games. Brazilian chasm pincushion of beach football and volleyball draw thousands of spectators and television.Brazil has competed in every Olympic Games since 1920, except the 1 928 Summer Games in Amsterdam. It has been successful in some events, include Eng transfixed, swimming, yachting, and such team sports as football, volleyball l, and basketball. In 2009 the external Olympic Committee selected ROI De Jeanie or as the site of the 201 6 Summer Games. It was the offshoot city in South the States to be ki s een to host the Olympics. Http//www. Britannica. Com/Checked/topic/781 01 Brazil/25115/ Superconductivity II.Background on to a lower placearm (Mary Kate) down the stairs(a) equip, a relatively new confederation was completed in 1 998 by a former University of Maryland football sham, Kevin Plank, who was sick of repeatedly ever-changing his sweat soaked Theists during football encamp and took it upon him elf to prepare a new type of This that would keep athletes cool, prohibitionist and light by rep ailing moisture. below fit out has come a desire way from young Kevin Plank selling Theists on the east marge out of his grandmas basement-?on November 18, 2005 Under fit out went public and became the first ocean floor sign public offering to do blew on the first solar twenty-four hours in five stratums.Over the years the telephoner began to smash its pr duct line to providing uniform for different weather temperaments, creating equipment t for various 7 sports f ields, as well as developing lines for women and children. They baffle e expand from the clothing collegiate sports team and now haunt numerous professor anal sports teams and worlds athletes which include Olympian, national champions, and so on They nourish expanded in a world(a) scale to Europe, China, Canada, Japan, parts of LATA America and are known as a global leader in performance footwear, apparel, accessories.Today, Under Armor has revenues approaching $2 billion clam s and continues to adduce its committee to make all athletes go bad through with(p) passion , design, and the pertinacious pastime for innovation by creating exchanging products t hat provide an vantage for athletes. Under Armor takes its unified indebtedness very seriously. As draw on its companies website, AU operates under the core set with which the comma NY was completed innovation, inspiration, reliability, and integrity.They only seek to do business with tertiary parties that opera te under these set as well. Under Ar ours products are made by third manufacturers consequently, they hold these e third parties to the high standards in which they hold themselves. AU will not do sully seines with any companies that use any form of forced labor, child labor, or harass .NET/ treat on their employees. The CIA suppliers and subcontractors moldiness provide their employees with a unhurt and healthy workings surroundings and comply with all constabularys and re solutions.AU moldiness provide employees with at to the lowest degree legally mandated minimum wage an d benefits. The employees of CIA and its suppliers or subcontractors are not forced to woo ark more Han 48 hours with 12 hours overtime and countries that put one across no limit on how RSI worked must provide one day Off out Of every cardinal days Of work. CIA complies with a 8 environmental regulations, rules, and standards as well as making all subsonic reactors and contractors comply with all local , state, federal, national, and world-wide I laws, rules, and regulations in the fraternity of manufacture.The suppliers and sub contractors are regularly monitored by alga natural employees and third company contractors . As well as fetching corporate responsibility seriously, CIA prides itself on its community involvement. They created CIA Giveback which partners with prior ms that are dedicated to decision a cure for breast cancer, environmental sustainability , backup military and law enforcement, and empowering youth athletes. From a merchandise perspective, Under Armor marking athletes of all ages as we as fans as they learn interposeed into the collegiate and professional sports bulge out el commercialise.Internationally, this is an asset to the political party as well as having lines of cloths Eng for all ages and genders. AU has unique temperature item clothing that can cater to the specific temperaments as they expand on a global level. However, it appears as if Under Armor is heavily rooted in its football background in America which el eaves room to question the companys success on an international level as it tries to break free of its American football engage in countries where the sport is nearly nonexistent.International merchandisingIn addition, the celebrations. Com we Bessie informs that there now exists a huge gap between the rich and the poor in BRB jail, which would lessen when poor people have access to education and the opportunity to develop reading skills. In a recent article dated October 1 , 2013, the www. Goalposts. Com website reports that Brazil now experiences disappointing economic growth. Despite President Dilemma Recourses efforts to revive the economy with stimulus packages and TA x cuts, the GAP grew only 0. 6 percent and both stock commercialize and currency rates plume Ted.Other economic problems in Brazil include high salary costs, falling productivity, an d terrible 2 logistical bottlenecks that Rousse au has not yet addressed ( l). In addition, Humblers Barbara, president of BEANIE, a lobby group for the elect Nils industry, predicts that unless infrastructure resolves its problems, industry will I continue to suffer ( 1 The website also informs that household consumption grew just 0. 1 percent due to inflation which adversely affected the purchasing power of consumers. In order to combat the problem of high inflation Brazil has increase seed interest rates.Braziers business leaders have also encore raged Rousseau to reform tax a ND labor costs so factories can regain their competitiveness at home and abroad ( 2). Although Brazil now experiences these problems, the article states that Braziers economy still flourishes in some areas. These areas include low unemployment, strong foreign investment levels, Recourses approval rate of 80 percent, and a strong harvest and increased agricultural activity. In addition, Guide Ma enter (Braziers Finance Minister) asserts that the investmen t growth trend will contain u.The article concludes with David Reese (an economist for Capital Economics in Loon don) suggestion that Brazil should rebalanced the economy towards investment in 0 order to create growth rates of five percent, which investors want to see ( 3). A recent article in The Economist titled The Price is Wrong, and dated September 28, 2013 reports that Brazil offers appalling value for money ( www. Economist. Com 1). The article states that a pizza in Brazil costs 530 and also that a cheap, windowless hotel room in ROI costs $250/ night.The article also reports that 3 payroll taxes are 58% Of salary, that a Broadminded car costs 45% less in Mix than in Brazil, that a smartened costs 50% more than in the US, and that large domestic appliances and cars cost 50% more than in other Mendocino coo entries. The article presents the following reasons why these problems exist in Brazil or infrastructure, high crime rates that necessitate an army of 650,000 security g awards, expensive office rents, expensive credit, decreased household consumption, a decreased exports of manufacturing goods.The article explains that the Brazil liana people go on foreign shopping sprees in order to make more economical purr chases and to avoid the Custom Brazil which refers to the increased operational costs ass associated with doing business in Brazil, making Brazilian goods and services more expel noise compared to other countries ( www. Economist Another recent article in , titled Stuck in the Mud, and dated June 8, 201 3 describes the genuine economic growth of Brazil as feeble limited.The article informs that Brazil now experiences a trade deficit, a shrink king primary fiscal surplus, and growing government debt chief(prenominal)ly due to domestic rigidities. The article also discusses Dilemma Recourses efforts to stimulate growth by bring up Eng public spending and the minimum wage, and forcing starters banks to lend more ( 2). Again, despite these eff orts, consumer confidence continues to suffer, which greatly impairs economic growth.The government (the Centre al Bank) has responded by increasing base interest rates to 8% in addition to eliminate g a tax on foreign purchases of bonds in order to increase currency inflows and to slow the weakening Of the real ( 2). The government has also attempted to 4 solve these problems by encouraging investment and discouraging consumption Ion. However, these efforts proved unsuccessful for the steamrollered oil giant p terrors, for the grandmotherly industry, and for the electricity and banking industry sees.Other attempts to correct the dismal situation include investments in the oil industry Y, the governments attempts to attract bidders to its road and rail concessions, and stimulating sales to increase business confidence. However, the challenging a ND diverse political landscape in Brazil, as well as Recourses inability to be diploma attic, will most the likes ofly cause further correc tive actions to be unsuccessful. Http//Brasilia. Com/economy/ http//www. interdependence. Com/Brazil/economy. HTML http//www. celebrations. Com/bristlecone. HTML http//www. Goalposts. Mom/dispatch/ newsworthiness/thunderstorms/131001 / barometrically http//www. Economist. Com/news/ species Loretta/21 586678whybrazi I paraprofessionals Americas/21579048feeblegrowthhasforcedchange c b. Demographics As of July 2012, Brazil had a population of 199,321,413 people, with the majors y being in the 2554 age frame. The majority of their population (87%) resides in urban areas. The largest city in Brazil is SAA Paulo with about 20 million residents. Ri o De Jeanine, where the 2016 Summer Olympics will be held, is the second largest c tit with about 12 million residents.In terms of diversity, over half of Braziers residents are Caucasian and the sec 5 largest group is mulatto (mixed), making up almost 40% of the total population n. The official and most widely spoken language is Portuguese. Th e largest religious group IS Roman Catholic, with almost thirds of the demographic. A vast majority of Brazilian are literate with 89% of the population fifteen years old and over be inning able to read and write. ( http//www. Undermine. Com/Brazil/demographics_profile. HTML ) c. Cultural information Sports are very popular and important in Brazil.Most citizens regularly follow participate in various sport activities. The most popular sport in Brazil is foot all (American soccer). It is said that football Is in the blood of the people of Bra Braziers tropical climate is excellent for playing and practicing football. Brazil is also the only country to have participated in and qualified for all of the Football World Cups to date. The Brazilian soccer team is known all over the world for their brilliant Pl areas. Everyone in Brazil, from small villages to large cities, is known to go crazy for t heir country during the World Cup.Brazilian are known for the pride they feel for their co untry during sporting events. Brazil holds the most wins for the World Cup with five wins, known to Brazilian as the Pentane. The most dollied Brazilian soccer Pl areas are Cafe, Aid, Ronald, and Reinhold. Sports such as sailing and golf are considered to be for the high class and are not accessible to the general public. Brazilian also enjoy footloose, basketball l, tennis, auto racing, and volleyball ( http//www. Mayflowers. Com/Brazil/sports/ Womens football has gathered an increasing share of interest in Brazil.The countrys SST ring of successes in volleyball since the midnight century have made it Braziers second most 6 popular sport. Municipal governments often provide volleyball courts and 10th recreational equipment for the countrys beaches, including ROI De Jeaneries FAA moss Copernican and Panama. Braziers beaches are gathering places for young pee people, the more athletic of which play football and various racket games. Brazilian chasm pincushion of beach football and vo lleyball draw thousands of spectators and television.Brazil has competed in every Olympic Games since 1920, except the 1 928 Summer Games in Amsterdam. It has been successful in many events, include Eng transfixed, swimming, yachting, and such team sports as football, volleyball l, and basketball. In 2009 the International Olympic Committee selected ROI De Jeanie or as the site of the 201 6 Summer Games. It was the first city in South America to be chi seen to host the Olympics. Http//www. Britannica. Com/Checked/topic/781 01 Brazil/25115/ Superconductivity II.Background on Underarm (Mary Kate) under Armor, a relatively new company was naturalized in 1 998 by a former University of Maryland football player, Kevin Plank, who was sick of repeatedly changing his sweat soaked Theists during football camp and took it upon him elf to invent a new type of This that would keep athletes cool, dry and light by rep ailing moisture. Under Armor has come a long way from young Kevin Plank sellin g Theists along the east coast out of his grandmas basement-?on November 18, 2005 Under Armor went public and became the first Seabed initial public offering to do blew on the first day in five years.Over the years the company began to expand its pr duct line to providing clothing for different weather temperaments, creating equipment t for various 7 sports fields, as well as developing lines for women and children. They have e expanded from the clothing collegiate sports team and now sponsor numerous professor Anal sports teams and worlds athletes which include Olympian, national champions, etc. They have expanded in a global scale to Europe, China, Canada, Japan, parts of LATA America and are known as a global leader in performance footwear, apparel, accessories.Today, Under Armor has revenues approaching $2 billion dollar s and continues to maintain its mission to make all athletes better done passion , design, and the relentless pursuit for innovation by creating exchanging pr oducts t hat provide an favour for athletes. Under Armor takes its corporate responsibility very seriously. As outlined on its companies website, AU operates under the core values with which the comma NY was leavened innovation, inspiration, reliability, and integrity.They only seek to do business with third parties that operate under these values as well. Under Ar ours products are made by thirdly manufacturers consequently, they hold these e third parties to the high standards in which they hold themselves. AU will not do buy seines with any companies that use any form of forced labor, child labor, or harass .NET/abuse on their employees. The CIA suppliers and subcontractors must provide their employees with a safe and healthy working environment and comply with all laws and re solutions.AU must provide employees with at least legally mandated minimum wage an d benefits. The employees of CIA and its suppliers or subcontractors are not forced to woo ark more Han 48 hours with 12 hours overtime and countries that have no limit on how RSI worked must provide one day Off out Of every seven days Of work. CIA complies with a 8 environmental regulations, rules, and standards as well as making all subsonic reactors and contractors comply with all local, state, federal, national, and international I laws, rules, and regulations in the company of manufacture.The suppliers and sub contractors are regularly monitored by ALGA internal employees and third party contractors . As well as taking corporate responsibility seriously, CIA prides itself on its community involvement. They created CIA Giveback which partners with prior ms that are dedicated to finding a cure for breast cancer, environmental sustainability , supporting military and law enforcement, and empowering youth athletes. From a merchandising perspective, Under Armor target athletes of all ages as we as fans as they have entered into the collegiate and professional sports appear el market.Internationally, this is an asset to the company as well as having lines of cloths Eng for all ages and genders. AU has unique temperature specific clothing that can cater to the specific temperaments as they expand on a global level. However, it appears as if Under Armor is heavily rooted in its football background in America which el eaves room to question the companys success on an international level as it tries to break free of its American football image in countries where the sport is nearly nonexistent.International marketingINTRODUCTION TO THE spread over & THEME The basic objective of this report is to study about the spheric market opportunities for Kandos hot deep browns & prepare a Strategy to capture it. I would like to take this opportunity to gratefully the Chairman & Board of Directors to give a excellent Opportunity work as International marketing autobus & I would really enjoying to take the challenging task, which has been mentioned in this whole report. subscriber line P ROFILE 5th May 1962 was an evolutionary day for Sri Lankan confectionary industry due to the commencement of Ceylon cocoas Ltd.Prior to the establishment of Ceylon Chocolates Limited Sri Lanka was 100% relaying on imports for Chocolates. The main objective behind the pioneering activity of producing chocolates locally is to gain certain advantage on foreign exchange by increasing the local achievement as well as controlling the imports. In 1970 Kandos became one of most popular blade among the consumers. On the same year the millionaire industrialist Philip Upali Wijewardene acquired full control of Ceylon Chocolate Ltd.During this time Delta confectioner products manufactured by Ceylon sugar company Ltd which was started by Upali Wijewardene1 in 1962 was the leader in sugar confectionery. In 1970 both these companies were amalgamated and the production of Kandos Chocolates and the Delta toffees were merged and started operating as Ceylon Chocolate Ltd. As the next avenue Kandos emerged into global market. Kandos became very successful brand in South eastern Asian Region. As a result of the higher up successes in order to take the business towards another step in the lead Mr.Upali Wijewardena formed Upali Group of Companies and Ceylon Chocolate Limited became one of the subsidiaries. Upali Group of Companies established them as one the large conglomerate and also as a key diversified business enterprise in South East Asia. It was leading in the products such as Chocolate, confectionary, beverages, soap & detergents and also locomote cars, Aviation, Electronics, newspapers, curriculumtation became their key business. From the inception Kandos products were locally distributed by M/S Shaw Wallace & Hedges Ltd. In 1991 Ceylon chocolate Ltd had a mile stone of stepping into their own diffusion channel.The head office is laid in Colombo & The factory and main stores are located in Kundasale. Another small warehouse is located at Homagama, in order to dis tribute the chocolates demand of the Colombo city and suburbs. At preset it has 68 Distributors island wide and also it has Delta Toffee plant, Wafer cookie manufacturing plant & Pudding manufacturing plants as well. There are two chocolate outlets which are named as Kandos Shop, which produce varieties of products exploitation chocolates and there our plans for proximo emergences as another trade mark operation. yield RangeChocolates are reason as dark, milk, compound, flavored, filled chocolates and couverture. There are many sub brands under these categories with different varieties. Basically the chocolates are classified as cocoa butter chocolates (CB) and Non cocoa palma butter chocolates (NCB). In NCBs cocoa butter substitute (Hydrogenated handle Kernel Oil) is used instead of cocoa butter. CB chocolates include Couverture-A, Super Blend, K-21 Collection, milk and Fruit & Nut, Classic milk, while NCB chocolates include Super-10, Crispy, young Gen, Tak Tik, Kiddies, S uper car and Couverture-B.Each category has different varieties. PHASE 1 GOAL SETTING day-dream To be the leader in our chosen field in the confectionery industry in Asia. Mission To be the leader in manufacturing & marketing best quality chocolate & confectionery products maintaining the highest brand values in a profitable manner to satisfy the need of consumers. Long depot Objectives 1)To be the market leader in chocolate industry in Sri Lanka in year 2015. 2)Diversify the channel in to biscuits range, adding varieties of toffees & other confectionaries such as pudding, beverages etc in year 2020. )Re-brand Kandos in globally in year 2013. 4)Go to Cocoa Plantation done vertical integration of Supply Chain counselling in Sri Lanka in year 2012 & extend to overseas by year 2016. (China, Malaysia & Indonesia) 5)Re- wee-wee new manufacturing plants in China, Malaysia & Indonesia by year 2018. 6)Start Exporting of Biscuits & toffee range in year 2018. 7)Capture the Asian Market by year 2035. (Achieving 60% of Asian market) As go with company Vision, Mission & Long bound Objectives as an International market Manager, I & my division also have following goals. )Execellarate Export market & do the preset Export Orders in hard-hitting & effective manner. b)Re-branding as an International mail in tourer countries such as Maldives, Seychelles, Mauritius, Singapore, Thailand, Hong Kong & Dubai from year 2013 as a Joint threaten agreement with respective local agents. Planning to capture 40% market share by year 2018. c)Gradually Increase the small Export Orders to countries such as India, Malaysia, Pakistan, China, Japan & Middle East countries by year 2013 onwards. strategical approach to capture 20% market share by year 2025) d)Go beyond from Exporting & check feasibility of establish own plants from countries such as Malaysia, Thailand, Indonesia or Pakistan to act as true global player by year 2014. e)Capture 25% market share by year 2018 & increase up to 50% in year 2025 from to a higher place selected country, which we establish a plant. f)Using the same strategy & builds own manufacturing plants in selected countries, based on prevailing situation in the Asia. Year 2020 & beyond) g)Plan to capture 25% of market share in in a higher place mentioned countries in year 2025. h)Gradually positioning the Kandos brand in other Asian countries such as Bangladesh, Nepal, Philippines, Korea, Taiwan, Myanmar, & other Asian countries i)Ultimately we strategically approach to capture 50% of Asian Countries. Functional Strategies Business Strategy Vision, Mission & Long Term Objectives of the Kandos as stated above. Marketing Strategy How sales, marketing effort will support firms Business Strategy.Operation Strategy It support Business Strategy through specifies the policies & plans for using organizational resource. Strategic Decisions in operation involves products, services, process & technology, capacity, supply range of mountains m anagement, Product Design, Layout Planning & quality etc. Finance Strategy incur LT finance plan in order to support Business Strategy. In a simple term, corporate strategies are essentially about what the business wants to achieve. Strategy is about making high-level decisions & forms the management game plan for .. Satisfying customers (meeting customer needs) Running the business (organizing resources in the most efficient & effective way) Beating the contestation (strategies $ tactics to gain competitive advantage) Achieving corporate objectives. Corporate business objectives are set at the high level & are quite distinct from any more detailed utilitarian objectives set for the functional areas of a business. The position of corporate objectives in the power structure of business objectives can be illustrated as follows BCG Matrix2 & Ansoff growth matrix2 can be used to explain how corporate objectives achieved through strategy as follows.As farther as International market is concern, Kandos is at Growth stage at the Product Life Cycle, since they are in the Export market. We have to fix the place in the BCG Matrix in accordance with stage in the Product Life Cycle. Only Coco Butter ranges chocolates that we are sledding to market, then we are in Stars level at the Local market. When we consider International market it is in cash cow level, we need to build up strategies to become Star level. GLOBAL STRATEGY FOR KANDOS IN ANSOFF hyaloplasm 1)Market Penetration An real product in an existing market.Therefore to penetrate the market, the company will have to consider the following. Offer competitive prices. New venial changes Improved taste, different tastes (such as 3 layer chocolates) Sales promotional Activities & advertize. (Push & Pull Strategies) Positioning in election usages. (Gift packs, gift for lovers, promises chocolates) Change the packaging. 2)Product emergence New Product to the Existing Market. Develop white chocolate, Dark Ch ocolate. Chocolate cake for wedding. Re-launch Coco Powder packet for households. 3)Market Development Existing Product in a new market. Presence in the global market. increase the Chocolate consumption of the elders. 4)Diversification New Product in a new market Pure Coco Chocolate Biscuit to Middle East. vim Cocoa Drink. PHASE 2 martING AUDIT FOR INTERNATIONAL MARKET & ASSUMPTIONS The marketing audit3 is a fundamental part of the marketing planning process. It considers both internal internal & external influences on marketing planning, as well as a review of the plan itself. Therefore its not involving at the beginning of the process, but also at a serial of points during the implementation of the plan.SWOT depth psychology, PEST Analysis, Porters Five Forces Model & Value Chain Analysis are most widely used as a apparatus to marketing audit. In many ways the marketing audit clarify opportunities & treats, and allows the marketing manager to make alterations to the plan if necessary. In this phase as a International Marketing Strategy, and introduces a marketing audit checklist. The checklist is knowing to answer the question, what is the current marketing situation? Lets consider the marketing audit under three key headings4 1)The Internal Marketing Environment. 2)The impertinent Marketing Environment. )A Review of our Current Marketing Plan. The Internal Marketing Environment. What resources do we have at hand? (i. e. Five Ms5 ) I. Men (Labour) II. Money (Finance) III. Machinery (Equipment) IV. minutes (Time) V. Materials (Factors of Production) How is our marketing team organized? How efficient is our marketing team? How effective is our marketing team? How does our marketing team interface with other organizations & internal functions? How effective are we at node Relationship Management (CRM)? What is the state of our marketing planning process? Is our marketing planning information current & accurate? What is the current state of New Product Development? (Product) The External Marketing Environment. As a market oriented organization, we must start by asking What is the nature of our customer? Such as Their needs & how we satisfy them? Their buyer decision process & consumer behavior. Their perception of our brand, and loyalty to it. The nature of segmentation, targeting & positioning in our markets. What customers value & how we provide that value? What is the nature of competition in our target markets? Our competitors level of profitability. Their number/concentration. The relative strength & impuissance of competition. What is the cultural nature of the environment(s)? Beliefs & religious. The standards & average levels of education. The evolving lifestyles of our target consumers. The nature of consumerism in our target markets. What is the demography of our consumers? Such as average age, levels of population, gender make up, & so on. How does technology play a part? The level of adoption of planetary & interne t technologies. The way in which goods are manufactured. Information systems. Making communications uses of technology & media. What is the economic condition of our markets? A Review of our Current Marketing Plan. What are our current objectives for marketing? What are our current marketing strategies? How do we apply the marketing mix? (Including factors covered above in (a)) Is the marketing process being controlled effectively? ar we achieving our marketing budget? Are realizing our SMART objectives? Is our marketing team implementing the marketing plan effectively? Levels of staffing. mental faculty training & development. Experiencing & Learning. 1)SWOT Analysis STRENGTHWEAKNESSES Brand Value 50 years straw man in market tidy Rapport with Super market Good Rapport with Government juicy Quality Loyal EmployeesDid not change with Environmental changes High Cost of Production, sp. Labor Less Advertising & advanced(a) marketing approach Problems in Distribution Channel, cau se by above matters Failure of facing competition Slowly emergent of Quality issues OPPORTUNITIESTHREATS High growth rate in country Consumer name is changing for better in confectionary industry Export pportunities, including Maldives, Middle east & Pakistan(SLPFTA) etc Agricultural economic system is enhancing worldwide useful for cocoa plantation. Emergent of New technologiesHigh competition(within other brand & industry in Local & Global brands) Increasing trend of RM prices (Cocoa etc due to inflation, Exchange rate) Encourage to new Entrants (Global through Free switch Agreements, Horizontal integration of Super Market channel. Ex. Cargills have Kist, Cadbury) Rules & Regulations in Food Industry 2)Porters Five Forces Analysis6 of the Kandos Bargaining Power of Suppliers )As an industry negotiate power of suppliers are very high, & as per the company it is also high. Examples are as follows. Sugar Industry. Monopolies in the market in worldwide, new entrants are not possib le at all. Our Production is comparatively low accordingly bargaining power is less possible in a world market as well as locally to some extent. Ex Cocoa consumption is very low, considering world market. Coco Butter supplant usage is low, compare with Ritzbery & Edna. Ritzbery has more bargaining power in draw powder & Sugar with a synergy effect. )Price determination is high in local Coco beans suppliers hence it is very price sensitive market. The seek is high comparatively since only Cocoa Beans processing Chocolate high society in Sri Lanka. 3)Packing materials are also playing major role, therefore Edna is doing it their under own control. Ritzberys strategy is concerning core business & outsources supporting activities as much as possible. We have waste experience is printing industry & we have to upgrade it to present culture. 4)Direct buying is widespread concept in Food industry, examples are as follows. Elephant House is doing their own Vanila plantation for glass ful skim over & Ginger for ginger bear. -Munchee is buying iguru for Samaposha,soya for soya meet. 5)Continually conducting R & D for alternative suppliers & RM. -Ritzbery is doing continuously R & D for alternative suppliers for CBS & other RM too. -Producing sieve cookies, Kurakan biscuits. (by munchee) -Sweet treat (by Kandos) Bargaining Power of Customers 1)There is considerable bargaining power of customers in the world market & local since there are few operators are in the chocolate industry.Further switching cost is almost nil, and customers consider taste, quality, draw of packing, advertising & pricing. 2)Generally Sri Lankan consumers are very much price sensitive, so it is provable all competitors are tend to price competitive, in that condense Customer bargaining power is very high. Ex Offer product at Rs 5, Rs 10. 3)As a norm Producers are changing customers mind through introducing new Products. Munchee is introducing new Biscuits in regular basis. Ritzbery also d oing New Product Development. 4)Advertising also tool to reduce customer bargaining power & maintain Brand & product Loyalty.Ex Cream cracker for small hungry. Elephant House ice Cream is new method of giving gifts. New Colours of Lovers, blue (by Ritzbery) saucy way to lovers gift, tropica coconut based chocolate by Ritzbery 5)Doing continually market research is helpful to identify customers mind & their consumer pattern changing. Threat of New Entrants 1)Chocolate industry is somewhat challenging industry, therefore there is limited chances to ingress this market. Nevertheless there is trend to import & distribute in Sri Lanka, since it has less Business risk. )Diana is latest newcomer to the market & there is trend to enter this market by following Companies in Local & global. -Cargills. They are passing game to vertical integration Strategy & sell their own brands. Therefore there will be high probability to entering Chocolates market in the future. Ex Kist, Walls Ice cre am,Diana Biscuits (Kist Biscuits) , 3 Coin Beer company,Cargills meet balls, Kothmale Milk Products, Cargills detergents etc -Other players in the super market Industry are also following Cargills. Ex Keels going to acquire Rich Life MilkArpico is selling their own brands Laufgh lie up is going to start their own brands. -There is high probability to enter world class Chocolate in to Sri Lanka, since we are booming economy in the region & world, changing consumer patterns & emergent tourist industry etc. -There is also probability to enter chocolate market by confectionary manufacturing Companies as Diversification strategy. Ex Nestle, Hemas, Maliban,Rigam, Daintee, Cherish etc Threat of Substitute Products 1)In Sri Lankan culture, most of the confectionary products are buying to give as a gift.Therefore following products are competing with chocolate products such as Biscuits, Ice Cream, Gift Vouchers, Sugar, fruits, Fruit Drinks etc. 2)Further there are more products to be chos en by consumers as alternative to eat as a dessert or as snacks. These Products are also including Biscuits, Ice Cream, fruits, Fruit Drinks, Yogurt, Milk packet, Chocolates & many more. 3)As the result of that there is numerous treat to Chocolate industry, & we must focus on increasing chocolate consumption of the general public in order to hike Sales. Ex Biscuit Consumption per Person has been increased due to advertising & competition.Elephant House Ice cream has increased their sales volume through market development through branding it as new method of giving gifts . Sunquick also tried to do market development through branding it as new method of giving gifts . Cream insane is re-position as small hungry Samahan is positioned to use daily prevents from cold. 4)Knowing culture & consumer pattern through effective market research, we can create delighted customers quite an than satisfying customers. Competitive Rival within Industry 1)Price competition is done by Edna, Ritzbe ry is compete through heavily advertising. )We mainly use our left over(p) quality as a core competence to compete in the local market. 3)We are focusing to prevail in the market as a leader. 4)Growing global chocolates brands will be treat to Kandos. 5)Vertical & Horizontal Integration strategies used by the competitors to survive in the market. 3)Porters Generic Strategy7 of the Kandos In Sri Lankan Chocolates markets, the above categorization is as follows, according to Brands. Cost Leadership Differentiation EDNA RITZBERY KINDER bliss Focused Low Cost Focused Differentiation DIANA DAINTEE CADBURY TOBLERONE FERRARI KIT computed axial tomography Kandos does not have any particular strategy, hence theoretical it is categorised as Best Cost Provider &/or Stuck in the Middle. Because Kandos is not cost focusing, focusing differentiate a products to some extent & give whole market, same as Edna & Ritzbery. SWOT FOR MARKETING OFFER A detailed SWOT analysis is to be carried out for the marketing mix8 of the company as shown below and the recommendations made in each component of the marketing mix will lead to formulation of a better all-encompassing marketing strategy. ?SWOT for PRODUCT Done for Coco Butter range in Singapore, Malaysia & ThailandStrengthsWeaknessesOpportunitiesThreats Was there in 1980s & have prior experience. functional capital problems. Emerging economies of the selected countries for chocolates. Already there is a presence of multinationals. Be in a market as unmatched quality of Coco Butter Chocolates in the Asian region. Difficult in Product allowance in ASEAN region. Theres a lot of room to do value additions & product development in Chocolates. High Competition. first-class sales staff with a strong knowledge of existing productsNon Coco Butter Products are popular in those countries.Trade Barriers for global companies. Recommendations ?Market penetration ? more than product adaptation ?More value additions ?New product developme nt ?SWOT for PRICE N/A ?SWOT for PLACE StrengthsWeaknessesOpportunitiesThreats Excellent R&D staff with a strong knowledge of existing products for Local marketControlling issues in overseas operationDistribution systems are good enough compare to other Asian countriesMultinationals have more bargaining power in the Distribution channel Have prior experience in afield DeliveryHaving own distribution mode will be more costlyCultural inconsistency Recommendations Change distribution channel & outsource distribution ? Offer more sales commission to Agents ?Implementing Intensive strategy ?SWOT for PROMOTION StrengthsWeaknessesOpportunitiesThreats advance for just remind the customer mind towards Kandos brand. Less experience of treatment promotional campaign in the selected countriesThe use of latest technology to develop advertisementsMultinational Companies Promotional Budget & effort is very competitive. The use of social media like facebook for online advertisingThe high costs t o be spent for promotions in the selected countries compared to Sri LankaRead also Reed Supermarkets a New Wave of CompetitorsInternational MarketingIn addition, the celebrations. Com we Bessie informs that there now exists a huge gap between the rich and the poor in BRB jail, which would lessen when poor people have access to education and the opportunity to develop reading skills. In a recent article dated October 1 , 2013, the www. Goalposts. Com website reports that Brazil now experiences disappointing economic growth. Despite President Dilemma Recourses efforts to revive the economy with stimulus packages and TA x cuts, the GAP grew only 0. 6 percent and both stock market and currency rates plume Ted.Other economic problems in Brazil include high salary costs, falling productivity, an d terrible 2 logistical bottlenecks that Rousseau has not yet addressed ( l). In addition, Humblers Barbara, president of BEANIE, a lobby group for the elect Nils industry, predicts that unless in frastructure resolves its problems, industry will I continue to suffer ( 1 The website also informs that household consumption grew just 0. 1 percent due to inflation which adversely affected the purchasing power of consumers. In order to combat the problem of high inflation Brazil has increase seed interest rates.Braziers business leaders have also encore raged Rousseau to reform tax a ND labor costs so factories can regain their competitiveness at home and abroad ( 2). Although Brazil now experiences these problems, the article states that Braziers economy still flourishes in some areas. These areas include low unemployment, strong foreign investment levels, Recourses approval rate of 80 percent, and a strong harvest and increased agricultural activity. In addition, Guide Ma enter (Braziers Finance Minister) asserts that the investment growth trend will contain u.The article concludes with David Reese (an economist for Capital Economics in Loon don) suggestion that Brazil should r ebalanced the economy towards investment in 0 order to create growth rates of five percent, which investors want to see ( 3). A recent article in The Economist titled The Price is Wrong, and dated September 28, 2013 reports that Brazil offers appalling value for money ( www. Economist. Com 1). The article states that a pizza in Brazil costs 530 and also that a cheap, windowless hotel room in ROI costs $250/ night.The article also reports that 3 payroll taxes are 58% Of salary, that a Broadminded car costs 45% less in Mix than in Brazil, that a smartened costs 50% more than in the US, and that large domestic appliances and cars cost 50% more than in other Mendocino coo entries. The article presents the following reasons why these problems exist in Brazil or infrastructure, high crime rates that necessitate an army of 650,000 security g awards, expensive office rents, expensive credit, decreased household consumption, a decreased exports of manufacturing goods.The article explains th at the Brazil liana people go on foreign shopping sprees in order to make more economical purr chases and to avoid the Custom Brazil which refers to the increased operational costs ass associated with doing business in Brazil, making Brazilian goods and services more expel noise compared to other countries ( www. Economist Another recent article in , titled Stuck in the Mud, and dated June 8, 201 3 describes the current economic growth of Brazil as feeble limited.The article informs that Brazil now experiences a trade deficit, a shrink king primary fiscal surplus, and growing government debt mainly due to domestic rigidities. The article also discusses Dilemma Recourses efforts to stimulate growth by hike Eng public spending and the minimum wage, and forcing starters banks to lend more ( 2). Again, despite these efforts, consumer confidence continues to suffer, which greatly impairs economic growth.The government (the Centre al Bank) has responded by increasing base interest rates t o 8% in addition to eliminate g a tax on foreign purchases of bonds in order to increase currency inflows and to slow the weakening Of the real ( 2). The government has also attempted to 4 solve these problems by encouraging investment and discouraging consumption Ion. However, these efforts proved unsuccessful for the steamrollered oil giant p terrors, for the grandmotherly industry, and for the electricity and banking industry sees.Other attempts to correct the dismal situation include investments in the oil industry Y, the governments attempts to attract bidders to its road and rail concessions, and stimulating sales to increase business confidence. However, the challenging a ND diverse political landscape in Brazil, as well as Recourses inability to be diploma attic, will most likely cause further corrective actions to be unsuccessful. Http//Brasilia. Com/economy/ http//www. interdependence. Com/Brazil/economy. HTML http//www. celebrations. Com/bristlecone. HTML http//www. Goalp osts. Mom/dispatch/news/thunderstorms/131001 / barometrically http//www. Economist. Com/news/ species Loretta/21 586678whybrazi I paraprofessionals Americas/21579048feeblegrowthhasforcedchange c b. Demographics As of July 2012, Brazil had a population of 199,321,413 people, with the majors y being in the 2554 age range. The majority of their population (87%) resides in urban areas. The largest city in Brazil is SAA Paulo with about 20 million residents. Ri o De Jeanine, where the 2016 Summer Olympics will be held, is the second largest c tit with about 12 million residents.In terms of diversity, over half of Braziers residents are Caucasian and the sec 5 largest group is mulatto (mixed), making up almost 40% of the total population n. The official and most widely spoken language is Portuguese. The largest religious group IS Roman Catholic, with almost thirds of the demographic. A vast majority of Brazilian are literate with 89% of the population fifteen years old and over be inning able to read and write. ( http//www. Undermine. Com/Brazil/demographics_profile. HTML ) c. Cultural information Sports are very popular and important in Brazil.Most citizens regularly follow participate in various sport activities. The most popular sport in Brazil is foot all (American soccer). It is said that football Is in the blood of the people of Bra Braziers tropical climate is excellent for playing and practicing football. Brazil is also the only country to have participated in and qualified for all of the Football World Cups to date. The Brazilian soccer team is known all over the world for their brilliant Pl areas. Everyone in Brazil, from small villages to large cities, is known to go crazy for t heir country during the World Cup.Brazilian are known for the pride they feel for their country during sporting events. Brazil holds the most wins for the World Cup with five wins, known to Brazilian as the Pentane. The most dollied Brazilian soccer Pl areas are Cafe, Aid, Ronald , and Reinhold. Sports such as sailing and golf are considered to be for the high class and are not accessible to the general public. Brazilian also enjoy footloose, basketball l, tennis, auto racing, and volleyball ( http//www. Mayflowers. Com/Brazil/sports/ Womens football has gathered an increasing share of interest in Brazil.The countrys SST ring of successes in volleyball since the midnight century have made it Braziers second most 6 popular sport. Municipal governments often provide volleyball courts and 10th recreational equipment for the countrys beaches, including ROI De Jeaneries FAA moss Copernican and Panama. Braziers beaches are gathering places for young pee people, the more athletic of which play football and various racket games. Brazilian chasm pincushion of beach football and volleyball draw thousands of spectators and television.Brazil has competed in every Olympic Games since 1920, except the 1 928 Summer Games in Amsterdam. It has been successful in many events, include Eng transfixed, swimming, yachting, and such team sports as football, volleyball l, and basketball. In 2009 the International Olympic Committee selected ROI De Jeanie or as the site of the 201 6 Summer Games. It was the first city in South America to be chi seen to host the Olympics. Http//www. Britannica. Com/Checked/topic/781 01 Brazil/25115/ Superconductivity II.Background on Underarm (Mary Kate) under Armor, a relatively new company was established in 1 998 by a former University of Maryland football player, Kevin Plank, who was sick of repeatedly changing his sweat soaked Theists during football camp and took it upon him elf to invent a new type of This that would keep athletes cool, dry and light by rep ailing moisture. Under Armor has come a long way from young Kevin Plank selling Theists along the east coast out of his grandmas basement-?on November 18, 2005 Under Armor went public and became the first Seabed initial public offering to do blew on the first day in fi ve years.Over the years the company began to expand its pr duct line to providing clothing for different weather temperaments, creating equipment t for various 7 sports fields, as well as developing lines for women and children. They have e expanded from the clothing collegiate sports team and now sponsor numerous professor Anal sports teams and worlds athletes which include Olympian, national champions, etc. They have expanded in a global scale to Europe, China, Canada, Japan, parts of LATA America and are known as a global leader in performance footwear, apparel, accessories.Today, Under Armor has revenues approaching $2 billion dollar s and continues to maintain its mission to make all athletes better through passion , design, and the relentless pursuit for innovation by creating exchanging products t hat provide an advantage for athletes. Under Armor takes its corporate responsibility very seriously. As outlined on its companies website, AU operates under the core values with w hich the comma NY was established innovation, inspiration, reliability, and integrity.They only seek to do business with third parties that operate under these values as well. Under Ar ours products are made by thirdly manufacturers consequently, they hold these e third parties to the high standards in which they hold themselves. AU will not do buy seines with any companies that use any form of forced labor, child labor, or harass .NET/abuse on their employees. The CIA suppliers and subcontractors must provide their employees with a safe and healthy working environment and comply with all laws and re solutions.AU must provide employees with at least legally mandated minimum wage an d benefits. The employees of CIA and its suppliers or subcontractors are not forced to woo ark more Han 48 hours with 12 hours overtime and countries that have no limit on how RSI worked must provide one day Off out Of every seven days Of work. CIA complies with a 8 environmental regulations, rules, and s tandards as well as making all subsonic reactors and contractors comply with all local, state, federal, national, and international I laws, rules, and regulations in the company of manufacture.The suppliers and sub contractors are regularly monitored by ALGA internal employees and third party contractors . As well as taking corporate responsibility seriously, CIA prides itself on its community involvement. They created CIA Giveback which partners with prior ms that are dedicated to finding a cure for breast cancer, environmental sustainability , supporting military and law enforcement, and empowering youth athletes. From a marketing perspective, Under Armor target athletes of all ages as we as fans as they have entered into the collegiate and professional sports appear el market.Internationally, this is an asset to the company as well as having lines of cloths Eng for all ages and genders. AU has unique temperature specific clothing that can cater to the specific temperaments as the y expand on a global level. However, it appears as if Under Armor is heavily rooted in its football background in America which el eaves room to question the companys success on an international level as it tries to break free of its American football image in countries where the sport is nearly nonexistent.