The analysis of core audience of GolfOnline Magazine Essay

The analysis of core audience of golfOnline Magazine - Essay ExampleThey like to be well-informed oddly when it comes to their favorite sport (Golf).The most important values used to segment this magazines market ar Income (Demographic), and Lifestyle (Psychographic) the Golfer lifestyle. The consumers of GolfOnline have a full(prenominal) income, which allows them to bear up under an expensive sport such as Golf, which requires special equipment and traveling. They love sports and Golf is their passion.The magazines audience is, as described on their website, an affluent, professional male audience with high disposable income and propensity to buy. They travel frequently and 83% of them research or purchase travel packages online. They spend a lot of money in Golf equipment, 89% plan to purchase new equipment this year. The readers ar interested in learning more about the sport they are interested in hiring Golf teachers and getting lessons.Famous golfers such as President Bus h help create an image of what the Golfer lifestyle is like. According to an article for Golf Magazine by reporter Harry Hurt cited on CNN, golf just may be the sport of presidents. Golf has been used by presidents and presidential candidates for years. For example, President Eisenhower was the first president in office to really associate himself with golf.They have good taste and appreciate quality in what they buy. They are interested in Real Estate, and usually they think long-term, investing in properties and business.3. Advertisers of GolfOnlineGolfOnline works above all with sporting, travel, entertainment, technology and automotive industries. According to their information, they have worked with everywhere 200 clients within these industries. As of this date, they advertise the following categories and brandsCategoryBrandAutomotiveMazdaCadillacJeepAcuraOnline Shopping - Golf ProductsGolfGalaxy.comFootJoyEducationalThe Range Instruction Videos pecuniary resourceAmeriprise F inancial ServicesTravel PackagesMyrtle Beach Golf TripsOcean City Golf GetawayTelecommunicationsSprintThe strongest product categories are the automotive, they have terce different brands Jeep, Mazda and Cadillac. The target consumers of these products are likely to read Golf Online. They have the resources and the taste to acquire these kind of high-involvement products. The category itself is an expensive product, but the brands advertised are also expensive within their own category Cadillac is the brand for luxury automobiles, its classic and elegant. The New 2006 Cadillac DTS has the slogan Presence. Power. Performance. Mazda advertises the new Miata MX-5 with the concept of wholeness with the car. It is also important to note that it advertises a road trips across America. Its using the experiential marketing, by offering Great Road Trips across the country so that the consumer associates an exciting experience with the car.In Ameriprise and